Regional Marketing Director (Sundre)
Essity
Essity B 244.9 (-0.6 SEK) on 23-Apr-2026 17:29\nAs Regional Marketing Director, you will lead the regional marketing agenda to accelerate brand performance, portfolio relevance, and sustainable growth. Acting as a strategic connector between global category teams, central functions, and local markets, you will translate ambition into execution.\nOwnership of the end-to-end regional market performance, ensuring that brand strategy, innovation pipelines, and product assortments are relevant, competitive, and commercially effective. This is a senior leadership role with high visibility, influence, and impact across the region.
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What You Will
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Do
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Regional Strategy & Brand Leadership:
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Shape and lead regional brand and category strategies that drive growth, penetration, and brand equity across markets.\nStrategy Translation & Execution:
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Convert global brand, product, and innovation strategies into clear regional priorities and actionable plans.\nMarket Performance Ownership:
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Own regional performance across KPIs such as brand health, market share, pricing, and competitive position.\nCommercial Partnership:
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Collaborate closely with Sales and Commercial teams to define customer, channel, and activation strategies that influence purchase decisions.\nInnovation & Portfolio Management:
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Lead regional oversight of the innovation pipeline, portfolio priorities, and go-to-market readiness.\nCreative & Media Excellence:
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Guide regional adaptation of creative assets and partner with Media teams to optimize media investment and effectiveness.\nLeadership & Collaboration:
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Lead and develop a high-performing regional marketing team while driving best-practice sharing across markets.\nWho You Are
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Bachelor's Degree in a relevant field.\nExtensive senior-level marketing experience within FMCG, consumer health, or similar industries, with proven multi-market responsibility, strong knowledge and network in the UK market.\nStrong expertise in brand management, regional marketing strategy, innovation commercialization, and portfolio optimization.\nProven experience managing multi market portfolios and navigating different market maturities with a solid track record in innovation commercialization, portfolio management, and assortment strategy.
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Background from working in international matrix organizations with the ability to network and coordinate.\nA collaborative and influential leader with a strategic mindset and commercial acumen.\nProven ability to develop and implement strategic initiatives that deliver business results.\nAbility and willingness to travel.
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What We Can Offer
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You
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Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a team-oriented and open atmosphere.\nInnovate for Good | Excel Together | Be You with Us\nThis role is based in
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Didsbury, Manchester, UK.
