About This Opportunity: Senior Product Marketing Manager (Ontario)
Float is currently seeking a Senior Product Marketing Manager (Ontario) to join their team in Ontario.
This position offers an excellent opportunity for motivated individuals looking to advance their career.
Education Requirements
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No specific education requirements
Required Experience
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About the Role
At Float, Product Marketing Managers are adoption architects—they own the strategy and execution that drives product adoption across the entire customer journey.
This is a hands‑on, individual contributor role. You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float’s multi‑product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion.
This is not a role focused only on launches. You will work end‑to‑end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables.
What You’ll Own
1. Product Adoption Strategy & Execution
Own strategy and execution to drive product adoption across the full customer journey (pre‑ and post‑sale)
Translate product capabilities into clear, differentiated messaging and positioning
Identify adoption gaps and design programs to improve usage and engagement
2. Go‑to‑Market & Lifecycle Programs
Lead and support product launches but go beyond them into ongoing lifecycle and growth programs
Build and execute initiatives across:
Acquisition (messaging, packaging, GTM)
Activation (onboarding, first value)
Adoption (feature usage, engagement)
Expansion (upsell, cross‑sell signals)
3. Platform Narrative & Messaging
Help shape Float’s multi‑product platform story, not just individual features
Develop messaging that resonates with target segments and evolves with the product
Partner with Marketing to bring campaigns and content to life (while owning core messaging yourself)
4. Cross‑Functional Commercialization
Act as the bridge between Product and GTM teams
Partner with:
Product → influence roadmap based on market & customer insights
Sales → enable teams with clear value propositions and positioning
Customer Success → drive adoption and retention strategies
Ensure alignment across teams to drive measurable outcomes
5. Insights, Experimentation & Data
Use product, customer, and lifecycle data to identify opportunities and inform strategy
Design and run experiments to improve adoption and performance
Measure success through impact on adoption, usage, and commercial metrics
What Success Looks Like
Product adoption meaningfully increases for your focus areas
Clear, compelling messaging exists across the customer journey
Lifecycle programs drive measurable improvements in usage and expansion
GTM teams are aligned and enabled with strong positioning and narratives
You operate as both a strategist and executor , moving quickly from insight to action
What You Bring
Core Capabilities
Strong product and strategic thinking. You can connect product, market, and customer needs
Excellent messaging and storytelling skills (you can write and create, not just brief others)
Comfortable operating across the full funnel, not just launches
Highly cross‑functional—you influence without authority and drive alignment
Experience
Experience in Product Marketing, Product Management, or a closely related role
Proven ability to drive measurable outcomes (adoption, retention, expansion, or revenue impact)
Experience working on multi‑product or platform businesses is a plus
Backgrounds in product ops / product / hybrid roles are welcome if paired with strong marketing instincts
How You Work
Owner mindset: You take accountability for outcomes, not just outputs
Builder: You create programs, messaging, and systems—not just strategies
Curious and adaptable: You can operate in ambiguity and evolve quickly
Team
Position DetailsKey Responsibilities
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Effectively perform assigned job duties
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Maintain safety and cleanliness in the workplace
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Work effectively with team members
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Follow company policies and procedures
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Perform tasks according to quality standards
Qualifications
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Reliability and punctuality
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Ability to work independently and in a team
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Strong work ethic and positive attitude
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Ability to follow instructions
Why Join Float?Float offers a supportive work environment in Ontario, where employees can grow and develop their skills. This Senior Product Marketing Manager (Ontario) position provides the opportunity to work with a dedicated team and contribute to meaningful work.
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