About This Opportunity: Digital Strategy Lead (Acquisition & Experience) (La Prairie)
Techo-Bloc is currently seeking a Digital Strategy Lead (Acquisition & Experience) (La Prairie) to join their team in La Prairie.
This position offers an excellent opportunity for motivated individuals looking to advance their career.
Education Requirements
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No specific education requirements
Required Experience
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day. But you will: define how we acquire customers shape how campaigns come to life and ensure our digital ecosystem performs This is a role for someone who combines analytical rigor with creative thinking—and can turn ideas into clear direction and real outcomes. What You’ll Own Define and drive our digital acquisition strategy across paid and owned channels Identify where growth will come from and align acquisition efforts with brand positioning, product priorities, and sales objectives Ensure we are attracting high‑quality, high‑intent demand that converts Shape the role of SEO, paid media, and emerging channels within a cohesive acquisition strategy 2. Web Performance, Conversion & Experience Own the effectiveness of our website as a conversion engine Define how our web experience supports acquisition and lead generation Identify friction points and opportunities to improve conversion, clarity, and usability Guide the development and prioritization of conversion optimization and experimentation initiatives (A/B testing, CRO roadmap) Work closely with the web team (UX/UI, front‑end, PM) to prioritize and guide improvements Ensure the site reflects both performance needs and brand standards Define the strategic direction behind campaigns and initiatives Lead briefing and ideation to ensure campaigns are clear, compelling & differentiated Partner with Creative & Performance teams to elevate the quality of messaging and execution Ensure what goes to market is not just optimized—but worth paying attention to 4. Data, Measurement & Visibility Define and own the measurement framework across acquisition and conversion Establish clear definitions for success (qualified leads, conversion, revenue impact) Ensure full visibility into performance—from traffic to lead to sales outcome Identify and resolve gaps in tracking, attribution, and reporting (GA4, GTM, CRM, pixel infrastructure) Strengthen attribution models to better connect marketing activity to business outcomes Translate complex data into clear direction, priorities, and strategic decisions—not just dashboards Develop and guide performance reporting frameworks that provide leadership‑level visibility 5. SEO & Organic Visibility Define the strategic role of organic search within the broader acquisition ecosystem Partner with SEO specialists and content teams to shape and execute organic growth initiatives Identify technical, structural, and content opportunities to increase visibility and qualified traffic Guide strategy for emerging search environments, including AI‑driven discovery Translate keyword, ranking, and traffic performance into business impact and growth opportunities 6. Product Thinking & Experience Development Identify opportunities to create new tools, features, and digital experiences that drive engagement and conversion Translate ideas into explicit concepts, user flows, and functional direction Work with UX, development, and content teams to bring ideas to life Ensure new features are aligned with user needs, brand standards, and business goals Drive momentum from idea to execution—ensuring the right things get built Analyze performance across campaigns, channels, and web experience Identify what’s working, what’s not, and why Define and prioritize a structured experimentation and optimization roadmap Drive a culture of testing, learning, and continuous improvement Continuously refine strategy based on insights, data, and market behavior 8. Cross‑Functional Leadership Work closely with: Work closely with:Creative & Brand,Performance / Digital teams,Ecommerce,Sales andWeb team Provide direction and clarity—not execution Align teams around astrong, focused growth strategy Challenge teams to raise the bar and deliver better work What Success Looks Like Clear, effective acquisition strategy across channels Higher‑quality leads and improved conversion rates Stronger, more compelling campaigns A website that performs as a truegrowth engine Full visibility into what drives results—and the ability to act on it Who You Are A strategic thinker with a strong point of view You
Position DetailsKey Responsibilities
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Effectively perform assigned job duties
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Maintain safety and cleanliness in the workplace
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Work effectively with team members
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Follow company policies and procedures
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Perform tasks according to quality standards
Qualifications
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Reliability and punctuality
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Ability to work independently and in a team
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Strong work ethic and positive attitude
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Ability to follow instructions
Why Join Techo-Bloc?Techo-Bloc offers a supportive work environment in La Prairie, where employees can grow and develop their skills. This Digital Strategy Lead (Acquisition & Experience) (La Prairie) position provides the opportunity to work with a dedicated team and contribute to meaningful work.
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